Social Media Copy

Why platform-specific copy matters

Copy that works on LinkedIn sounds wrong on Instagram. A tweet that gets engagement reads differently from a LinkedIn post that earns comments. The tone, length, rhythm, and call to action all shift depending on what platform you are on and what the algorithm rewards on that platform right now.

Generic social media copy — the kind that could be posted anywhere — tends to perform nowhere. Platform-specific copy, written with the reader and the context in mind, is what builds a real audience rather than an impression count.

How we write social copy

We research your existing content and audience before writing a single post. We establish a posting voice that is consistent with your brand but adapted for each platform. We write copy in batches so you have a month of content ready to schedule at once.

Each post comes with a brief note on the accompanying image direction and suggested posting time. Hashtag strategies are included for platforms where they matter.

Channels we cover

Instagram, LinkedIn, and X. We can also write for Facebook and Pinterest on request within the same project scope.